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Flexa, a digital payments company that provides platforms for digital currency apps, has named Michelle Gitlitz as general counsel, the company announced.
Gitlitz, who starts Oct. 1, succeeds Daniel McCabe, a Flexa co-founder who has been promoted to the new role of chief operating officer. She brings over 20 years of financial services experience to the company.
She was a partner at Crowell & Moring, where she served as head of the blockchain and digital assets practice and co-leader of the firm’s financial services practice, according to a company statement.
Her hire is part of a larger growth effort at Flexa, encompassing the addition of several dozen more employees over the next year, according to a company statement. New York-based Flexa, founded in 2018, says it enables merchants and developers to accept digital payments in ways that are fast and fraud-free.
“Michelle is truly a trailblazer in the blockchain and digital assets world and we look forward to learning from her and working with her,” Tyler Spalding, co-founder and CEO of the company, said in a statement.
At Crowell, she advised companies on implementing blockchain technology apps, raising capital, establishing new blockchains, and complying with state and federal money transmission and payment laws, Flexa said.
Before that she was a partner at Blank Rome, where she co-chaired the firm’s blockchain technology and digital currencies group, according to her LinkedIn.
Gitlitz also co-founded Diversity in Blockchain, a nonprofit dedicated to building inclusion and equality in the industry. She also worked for UBS Warburg on equity research.
— With assistance from Ruiqi Chen.