Identity, especially our digital doubles, is something the popular Web3 podcaster thinks about a lot. Before going full-bore into crypto, his day job was as a social media consultant through a company he founded, Goodlife Media & Communication (named after his first Tumblr). Then, during the heyday of non-fungible token (NFT) launches, Farokh took his time in developing what would eventually become the tokenomic scheme that would hold the decentralized autonomous organization (DAO) behind Rug Radio together. He envisioned his creation as a “community of communities,” where anyone could join or start building a media brand, whether they held Bored Ape or Lazy Lion tokens.
