BUSD, while technically the third largest stablecoin by market cap, is not nearly as popular as top tokens USDC and USDT; most of the asset sits dormant on Binance’s exchange. But Binance’s efforts to boost BUSD at the expense of USDC are paying early dividends for its adoption. Since Binance announced the transition, BUSD daily transactions have increased by an average of 15%, according to data website Nansen.