Let’s take a step back. In 2006, the world witnessed one of the first viral social media videos, “Evolution of Dance,” on YouTube, and the internet was never the same. Since then, society has been transformed by the mass adoption of media platforms like Twitter, TikTok and Instagram. Digital creators – the artists, musicians, gamers and influencers who have become celebrities in their own right – are power users that have collectively enabled the success of social media.
