An exciting collaboration between CADBURY and Tip Top
seeks to find the ultimate Boysenberry Ripple
Expert
In an exciting Kiwi-first collaboration,
CADBURY is working with Tip Top on a berry-special
chocolatey treat exclusive to New Zealanders and seeks the
lick of approval from the person who knows Boysenberry
Ripple the best.
The special-edition block is inspired
by the popular TIP TOP BOYSENSEBERRY RIPPLE ice cream. This
treat is a blend of smooth CADBURY DAIRY MILK milk chocolate
and CADBURY DREAM white chocolate on the outside, complete
with a delightful boysenberry flavoured jelly and vanilla
flavoured crème filling.
CADBURY DAIRY MILK TIP TOP
BOYSENBERRY RIPPLE block is making its way to New Zealand
shelves. Ahead of the launch, CADBURY is searching far and
wide for the Boysenberry Ripple Expert of New Zealand.
It’s calling on Kiwis across the country to help find
them. As Tip Top Boysenberry Ripple is the scoop of choice
for many New Zealanders, there’s no doubt there are a lot
of Boysenberry Ripple connoisseurs across the
country.
“We know Tip Top Boysenberry Ripple is a
favourite in many Kiwi households, and we reckon there will
be lots of undercover experts out there so choosing the
right one will be no easy task. From Cape Reinga to Bluff,
we’re asking the community for their help,” says Will
Papesch of CADBURY New Zealand.
If you think you, or
someone you know, is the ultimate Boysenberry Ripple expert,
then CADBURY wants to hear from you! Ice-cream and chocolate
lovers alike can make their case for why they are the right
person for the job at www.cadbury.co.nz/boysenberry-ripple-expert
“We
want to find someone who would pick the Tip Top Boysenberry
Ripple flavour correctly every time in a blind taste test,
who always shows up with this iconic flavoured tub, and who
can give us the highly anticipated verdict on our latest
collaboration,” says Will.
“We’re really excited
to be working with CADBURY to bring Tip Top fans this
well-loved flavour in an exciting and innovative new way.
We’ve given it our tick of approval, but we want to hear
what Kiwis think and get the ultimate seal of approval from
New Zealand’s Boysenberry Ripple Expert” says Mel
McKenzie of Tip Top.
The successful candidate will get
to join the CADBURY and Tip Top team for an exclusive taste
test experience to show Kiwis how to best enjoy the new
CADBURY DAIRY MILK TIP TOP BOYSENBERRY RIPPLE block, and be
crowned the Boysenberry Ripple Expert of New
Zealand.
CADBURY DAIRY MILK TIP TOP BOYSENBERRY RIPPLE
block will be available in supermarkets, dairies, and petrol
stations from 24 April nationwide for a limited
time.
RRP:
$3.80