![](https://www.coindesk.com/resizer/XQAyQk06OnCM7MpxoXIO3YKcaoc=/1200x628/center/middle/cloudfront-us-east-1.images.arcpublishing.com/coindesk/GTUHVQ7XWVDL3MZL2NXC7FEMLY.jpg)
Building on Axie’s popularity, leading global gaming studio Ubisoft announced Ubisoft Quartz, a platform for collecting and trading gaming NFTs. The backlash from gamers in its community, however, was immense, and the project died a silent death. Gamers were repulsed by the blatant revenue grab of an NFT model, which added little to the overall game experience.