“Real estate companies are increasingly using new-age digital technologies in every aspect of searching, buying, selling, and home financing. Technology such as AI can now go through millions of documents in seconds, looking through property values, debt levels, home renovations, and even some of a homeowner’s personal information to enable data driven decision making,” said Pranav K, Client Advisor, Digital Transformation-dGTl Grant Thornton Bharat.
According to experts, customer queries right from selecting the right property to after-sales queries and arranging virtual visits have been completely redefined. “With Blockchain in the real estate lifecycle, we can cut the middlemen from the transaction process, reducing the overall fee,” said Pranav.
Ever since listings became available online, home buyers have been able to search for homes by selecting attributes like location, price, square footage, number of bedrooms but still don’t finalise the property.
Machine learning has made this process simpler by analysing a person’s search patterns and creating a more tailored listing of what they really want.
