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“On Filecoin, making yourself more sustainable and more green makes you a better market player to sell this storage,” said Hoogland in an interview. “We will soon have a 100% full transparency on-chain regarding the amount of energy we create, the amount we use and how efficient we are. So if there’s any client looking for a place to store data in a decentralized way, they can just see, ‘Oh, these guys are really sustainable.’”