The Company That Put Björk On The Blockchain is Now Helping Protect Songwriter Rights
Blockpool.io has deployed a highly customised sidechain of its blockchain for a ground-breaking new song identifier system. Developed by music industry platform Family in Music and launching in Spring 2022, the system uses Blockpool’s core technology to create Non-Fungible Tokens (NFTs) that uniquely identify a songwriter’s participation in the creation of a song.
This is combined with third-party Know Your Customer (KYC) authentication and audio fingerprinting to create a pathway to allow for the tracking of that composition across Digital Service Providers such as Spotify (NYSE:), Apple (NASDAQ:) and YouTube.
MgNTa offers a simple joining process for those who want to identify themselves in a composition and ensure they and their rights are protected their songs are recognized and rewarded.
“We are delighted to have been chosen as the blockchain solution for Family in Music – and to help address the issues surrounding rights management in the digital streaming age,”
says Tim Shank, CTO at Blockpool.io.
“The Blockpool chain is specifically suited to creating anonymous identifiers for both people and businesses – and verifying the provenance of their assets.”
Rights Owners
“Blockpool gives us the best solution to establishing and supporting anonymous proof of identity,”
says Kevin Bacon, Chief Innovation Officer at Family in Music.
“It allows for traditional identification methods to be merged and attached to our NFT structure which is secure and controlled. It is then essential that in case of a dispute that we can reference that identity to a point in time – the point of registering a composition’s information and associating it with an off-chain asset.
“Blockpool’s customised technology allows us to do that too. We can say ‘No. This song, in this form, was recorded on the 31st of July 2019, and it was registered at 7.42pm by this person’ – so somebody else can’t make a claim on it. It is that side of the provenance and the immutability of the Blockpool chain that makes it much more difficult for people to game music rights.”
In 2017, Blockpool was asked by Bjork to enable purchases of her album Utopia in four different cryptocurrencies, including Audiocoin (ADC). ADC was also given as a reward for those that bought the album. Blockpool’s chain has advanced considerably since then, allowing the creation of NFTs as unique identifiers of people and Intellectual Property.
“I haven’t yet found a blockchain development company, especially in this space, that I would want to partner with more,”
says Bacon.
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