The new Millions Iron Brew ice cream is made up of a “silky smooth” iron brew-flavoured ice cream with an iron-brew ripple and Millions sweeties running through it, packaged in one-litre tubs.
The product is the result of a tie-up between Greenock firm Golden Casket and Hilton Ice Cream of Bradford, West Yorkshire. The two firms previously worked together on a Millions bubblegum and strawberry ice cream.
A further product is planned for launch later in the year, again featuring Millions sweets and again an exclusive for Iceland.
Hilton Ice Cream’s sales and marketing director Michael Jaconelli said: “Following the success of our first brand-stretching exercise with Golden Casket we are now launching an Iron Brew Millions ice cream.
“We are looking to build on this for future expansion.”
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