7 Firms Leading the Rise of Blockchain and Digital Economy: GlobalX

  • Digital innovation is happening quickly, as ideas like crypto, NFTs, and the metaverse grow.
  • Global X recently released a report citing reasons why they’re bullish on these concepts. 
  • They shared seven examples of firms leading innovation in these spaces.

All of it can be difficult to wrap your mind around — digital innovation is growing at seemingly supersonic speed, and it’s not easy to keep up.

Blockchain. Metaverse. NFTs. Smart contracts. And much more.

Perhaps some of it seems like nonsense, like the joke coins in crypto. Surely, some of it is. But it’s impossible to tell just yet how large some of these new digital projects will grow. Many in the mid-1990s doubted the role the Internet would play in today’s world.

Among those bullish on things like blockchain and the digital economy is asset management firm Global X, which manages $35 billion. 

In a recent note to clients about disruption across a number of industries, researchers at the firm and outside experts broke down the fundamental reasons why they’re bullish on blockchain and the digital economy, including the very recent flare-ups like the metaverse. They said the new spaces are creating “unprecedented opportunities” for investors.

The team, led by Head of Research and Strategy Jay Jacobs, defined the digital economy as several sub-sectors. These include: cybersecurity, fintech, e-commerce, cloud computing, social media, and video games.  

“The rise of the digital economy is likely to bring upon us a new era of productivity growth and consumer surplus,” the report said. “New ways of shopping, socializing, and gaming leverage the latest technologies to create exciting new experiences.”

The team cited a number of bullish growth metrics such as e-commerce penetration.



Global X


They also flagged the metaverse’s potential: many more people can attend an immersive virtual concert than a live one.

concert attendance



Global X


“A fully developed metaverse has a functioning economy where users can earn and spend in digital or fiat currencies,” the report said. “Developers and creators can earn by building engaging experiences and compelling items that users want to purchase, such as Avatars, digital spaces, art, and more.”

And then there’s blockchain and what it means for the business world, from finance to supply chains. Blockchain refers to the network technology that cryptocurrencies are built on top of.

The team cited the growing amount of institutional money flowing into the asset class as a bullish indicator. 

institutional money in crypto



Global X


They added that we’re likely in the “early adopters” stage of crypto’s adoption curve, and that its total


market cap

could more than triple to $10 trillion in under a decade.

Crypto adoption



Global X


“Cryptocurrencies account for 1.2% of global financial wealth today,” the team wrote. “We expect this to grow as more institutional investors incorporate cryptocurrencies into their asset allocation frameworks to take advantage of the uncorrelated nature of the asset class.”

In the report, the team included several companies leading the rise of blockchain and/or the digital economy, and their notable recent developments. During a call with Insider, Jacobs stressed that the firms should not necessarily be taken as investment recommendations. In addition to macro fundamentals, investors should also take into account factors like valuation. 

The team said these firms are a way to gain exposure to the crypto space without investing in the coins themselves, which tend to be volatile.

“While many investors may be reluctant to invest in cryptocurrencies directly, a growing industry of publicly traded companies that are contributing to the development of blockchain technology and digital assets provide an alternative method to gain exposure to the space,” they wrote.

The seven firms they cite as leading the rise in each space are listed below.