Ross pushed back on the ETF bit, mentioning that fees would be quite expensive, and Kitces conceded that the cost might be prohibitive. And while Kitces remains skeptical about an asset that goes up solely because others are putting money into it, he positions himself and advises others to remain curious and keep an eye out as everything continues to unfold. For one thing, Kitces said he is certain that advisors, whether they hate or love bitcoin, can no longer afford to ignore the asset.