The cryptocurrency exchange platform Coinbase is the new partner of the NBA as the league informed in a press release. The partnership also extends to the WNBA, G League, NBA 2K League, and USA Basketball.
Coinbase, USA Basketball & the NBA have announced a multiyear partnership. @coinbase will become the presenting partner of USA Basketball men’s & women’s national team exhibition tours.
— USA Basketball (@usabasketball) October 19, 2021
The deal will consist of unique content and experiences from Coinbase to educate fans on the increasing advancements happening across the crypto economy and blockchain. The company will also become the presenting partner of the WNBA Commissioner’s Cup and the USA Basketball men’s and women’s national team exhibition tours.
The following comes from Kate Rouch the Chief Marketing Officer of Coinbase:
“The freedom to participate and benefit from the things you believe in is at the heart of Coinbase’s mission. Nobody believes this more than NBA and WNBA fans. We’re proud to become the Leagues’ official cryptocurrency partner. As part of the partnership, we will create interactive experiences to engage with the NBA and WNBA’s incredible community and athletes around the world.”
As of late, the NBA has been announcing partnerships with companies that will provide a new experience to the league followers and change the concept of fandom around basketball. Coinbase news goes in the direction of the work some teams have made releasing their own collection of NFTs about historical moments from the franchise and the new era of basketball collectibles in DapperLabs’ product of NBA TopShot.