While futures-based ETFs are not investors’ first choice, the combination of crypto and ETFs could make a big splash, introducing a new class of investor to both sectors. Consider that the global ETF industry currently has $9.4 trillion in assets under management, growing at an annual rate of 26%, while crypto’s market capitalization sits at $2.75 trillion – and most of its value is being held on retail exchanges, in trusts like Grayscale (a CoinDesk sister company) or on-chain where it can be used as intended. The U.S. represents $5.47 trillion in ETF AUM, or 70% of the overall market, signaling its adoption of crypto ETFs could be unprecedented.