Cryptocurrency Adoption: Mark Cuban Selects Next Digital Payment Option For Dallas Mavericks Fans

  Supporters of the professional basketball organization can now use Litecoin (LTC) for online store purchases, according to Mark Cuban, the billionaire owner of the franchise.

Cuban has been particularly bullish on DOGE, telling CNBC earlier this month that the asset was carving out a niche that gives it an edge over other cryptocurrencies. Last week, he tweeted that the Mavericks were launching a summer merch sale with “special pricing” for customers paying in Dogecoin.

Cuban is an outspoken supporter of multiple crypto projects, and his team has been an early adopter of digital assets. By March of this year, the Mavs were already supporting payments made with Bitcoin (BTC), Bitcoin Cash (BCH), Ethereum (ETH), USD Coin (USDC), Gemini Dollar (GUSD), Paxos Standard (PAX), Binance USD (BUSD) and Dogecoin (DOGE).

Coming soon to https://t.co/VUydpLFzGh a summer merch sale with special pricing for those who pay with @dogecoin !!! 🚀🚀🚀

— Mark Cuban (@mcuban) August 13, 2021

This week, Litecoin’s official Twitter account posted a suggestion for Cuban, implying the Mavericks owner could get extra business using LTC.

Cuban, who was tagged in Litecoin’s post, responded within a few hours.

— Mark Cuban (@mcuban) August 17, 2021

You can buy all the @dallasmavs merch you want at @dallasmavsshop with Litecoin. Just pick Litecoin when you check out ! Tell your friends !

Cuban implied on Twitter last week that some of his companies allow payments “in any crypto.” He didn’t clarify whether or not this flexibility applied to the Mavericks organization.

“I don’t shill Doge. I shill the products and services of my companies. Where we allow people to pay in ANY crypto, 95% of the sales are in DOGE.”

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