German esports organisation Berlin International Gaming (BIG) has announced a partnership with global cryptocurrency exchange Coinbase.
The deal, which is based on creating digital activations through community engagement, will see Coinbase become a partner of BIG’s CS:GO roster.
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According to the release, the partnership is specifically between BIG and Coinbase’s German department.
Alongside the premium partnership of BIG’s CS:GO roster, Coinbase will receive an extensive brand and content rights package. This package will be aimed at raising awareness of Coinbase’s brand and the services they offer.
Sascha Rangoonwala, Country Manager for Germany at Coinbase, commented: “Crypto and esports are both industries with a huge amount of potential and are constantly evolving. Partnering with Germany’s leading esports organisation helps us more effectively reach as well as educate digital natives around the benefits and risks of cryptocurrency.”
Coinbase is a cryptocurrency exchange where users can buy and sell a number of different cryptocurrencies. Less than a month ago, the German Federal Financial Supervisory Authority (BaFin) awarded Coinbase Germany GmbH a license for crypto custody and training, allowing the company to provide a safe and regulated environment for its German customers.
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Daniel Finkler, BIG’s CEO, added: “Today we can welcome Coinbase, one of the world’s leading crypto exchange platforms, as a partner.
“The world of cryptocurrencies is an enormously exciting space, and it’s my ambition to make more people aware of this rapidly growing ecosystem with all its benefits and risks through our partnership. We are very excited to start our partnership officially today.”
Partnerships with cryptocurrency companies have become popular with esports organisations recently. This year, the likes of Astralis, Navi, TSM, and Riot Games’ League Championship Series (LCS) have all teamed up with crypto firms.
Esports Insider says: Cryptocurrency partnerships are all the rage right now, and BIG has taken no time in following suit with its own German-focused partner. As more and more esports organisations flock to get a piece of the crypto pie, it will be interesting to see who is next to follow suit and pick up a crypto sponsor.