To fully understand the magnitude of the problem, look no further than Vinpro, a non-profit company that represents more than 3,500 South African wine producers. The Western Cape-based NPO took its frustration over the government’s adjusted level 4 lockdown restrictions and the subsequent booze sales to court early in July.
As one of major forces in the South African economy, the organisation argues the alcohol industry provides employment and income to thousands, and makes a substantial contribution to tax revenue and export earnings for South Africa.
In a separate matter, the South African Breweries (SAB) too filed papers challenging the ban on administrative law grounds. Simply put, another national booze ban – even one as short as two weeks as that was the case during the Presidential lockdown update on Sunday (July 11) – can have tremendous knock-on effects.
Unfortunately their pleas to have the prohibition relaxed fell on deaf ears, as the South African government extended the ban for two more weeks.
According to the South African government, the alcohol sales ban is a mitigation mechanism for the upsurge in alcohol-related trauma injuries and cases that spiked when the ban was lifted earlier in the year (as outlined in this article) and sales resumed.
Previous research published in the South African Medical Journal found compelling evidence that the blanket ban on alcohol has successfully helped reduce both the occurrence of unnatural deaths related to trauma injuries, as well as amplifying resources in the fight against the rising COVID-19 infections, which now places the country in the global top 10 – as shown in this report – with more than 300,000 confirmed coronavirus cases.
However, the Craft Brewers Association of South Africa (CBASA), has expressed concern over the effect of the ban on SMMEs. Said Wendy Pienaar, chairperson of CBASA: “Small businesses are sitting with large amounts of debt, continuing expenses (including licensing fees which have not been extended, despite the loss in trading days).”
She added: “They have no income and no financial help on the horizon. It is a recipe for disaster for any small business.”
Ways eCommerce can avert alcohol ban rippling effects
While eCommerce continues to thrive amid the ongoing lockdowns, restrictions and social isolations, the alcohol industry is facing unprecedented tough times with South Africa reportedly sitting at around R36 billion in lost revenues and R29 billion in lost tax receipts since the first booze ban early last year, resulting in more shuttered bars, night clubs, as well as countless restaurants and wineries forced to indefinitely close doors.
Matthew Leighton from OneDayOnly believes the eCommerce industry can help make the liquor lockdown manageable for both buyer and seller.
For those not in the know, the expansion of alcohol sales to eCommerce is not a new thing, and could be traced back to the likes of India, which like South Africa has no existing national alcohol policy.
As one of the first countries worldwide to introduce the blanket booze ban amid the novel Covid-19 crisis, the industry lobbied for the expansion of alcohol sales to the e-commerce market, as one of ways to help mitigate the resulting Covid-19 job losses and further economic harm.
“By partnering with, and promoting small and local liquor businesses, the eCommerce industry can act as a selling platform now, with deferred delivery when the ban is lifted. This offers the likes of wine farms, which rely heavily on foot traffic for sales, some form of trade until such time that they are allowed to reopen,” Leighton said.
Smaller liquor business and wine farms are often the hardest hit, she added, as they cannot stay out of operation indefinitely. “For this reason, and given the immediate turnaround adaptability afforded by eCommerce, online stores should be quick to provide both an outlet for those suppliers affected by the ban, as well as offer something for the liquor enthusiast to look forward to.”
To play their part, OneDayOnly will continue running daily liquor deals as well as Wine Wednesday, Thirsty Thursday and Festive Friday promotions and will deliver once the lockdown lifts in the hope of assisting local farms and businesses with expenses and staff costs.”