Media Prima’s RIPPLE has launched an initiative together with Media Prima Group under TV3’s programme, Bersamamu, to offer aid to Malaysians who have been impacted by the recent EMCO announcement. Titled “Bersamamu #KitaJagaKita”, the campaign invites listeners who require help to WhatsApp its radio stations – Fly FM, Hot FM, One FM and Kool FM – and share their situation. Chosen listeners will be assisted with monetary aid amounting to RM200 each.
RIPPLE CEO Nazri Noran said the initiative aims to provide some relief to Malaysians who are affected. “We took this approach to ensure that we help supplement whatever assistance that is currently given and make certain that none of our fellow Malaysian citizens are left out. Therefore, we hope that this campaign will help them, albeit small,” he added.
Nazri was recently named CEO, joining from Astro where he was senior AVP of Astro Radio Malay and Tamil. At the same time, Aaron Pinto and Jake Abdullah also joined the company as chief content officer and consultant respectively.
RIPPLE’s latest initiative comes as Malaysians recently started the #benderaputih (white flag) movement to help those in need of food and essentials. According to multiple media reports, those who desperately require assistance should fly a white flag or cloth outside their homes. Malaysia went into a full lockdown again in 1 June and the movement control was since extended past 28 June. More recently on 3 July, several localities in Kuala Lumpur and Selangor were met with an Enhanced Movement Control Order to curb the spread of COVID-19.