Sotheby’s Opens Meta Gallery at Blockchain World Decentraland

In an ongoing bid to attract crypto collectors and monopolize the NFT art market, Sotheby’s We have opened a virtual gallery in the blockchain world Decentraland.

This week, Sotheby’s opened a digital replica of its London headquarters on Ethereum-powered New Bond Street in Metaverse. It is located in the main art hub of De Centralland, known as the Voltaire Arts District. The virtual gallery will welcome visitors at the door with five ground floor spaces for exhibiting digital art and a digital avatar from London Commissioner Hans Romlder.

Founded in 2015, Decentraland is a virtual reality blockchain platform where users create avatars, interact with each other, buy goods and services, and create art. I think Sims, but it’s a cryptocurrency.

“Spaces like Decentraland are seen as the next frontier of digital art, where artists, collectors and viewers can interact with each other from anywhere in the world and introduce art that is fundamentally rare, unique and open to anyone. “Masu,” said Michael Bouhanna, Sotheby’s sales manager. statement..

Launched in the middle of Sotheby’s’ first “curated NFT sale” on June 10th $ 11.8 million in sales “CryptoPunk” of digital artwork. This initiative serves as yet another sign that Sotheby’s is firmly flagging the NFT space. Unlike the report The NFT boom isn’t over yet.