JetBlue launched a new travel website Thursday (March 25) designed to let customers who have bought a flight on the airline book the rest of their trip.
The site, known as Paisly, uses customers’ flight information to make personalized suggestions on things like hotels, car rentals or theme parks. The airline plans to add more hotels, vacation rentals and other activities in the coming months as it finds partners that match its mission.
“Travelers want peace of mind that their travel provider will take care of them, and that’s why Paisly is 100% backed by JetBlue and a team of real people ready to help whenever needed,” Andres Barry, president of JetBlue Travel Products, said in a news release. “Our hand-picked partners think about customer service just like we do, and are working with us to make planning a trip much simpler.”
The site takes its name from the variations in paisley patterns, as a way to symbolize “how Paisly’s travel suggestions are unique to each customer and their needs.”
Last year, JetBlue announced a partnership with Goldman Sachs’ MarcusPay, an instant-credit app that offers $750 to $10,000 loans through simplified, expedited applications.
With MarcusPay, JetBlue allowed travelers to buy tickets now, and pay for them later, expanding on an earlier deal offering BNPL options for hotels and airfare through JetBlue Vacations.
JetBlue’s announcement comes at a time when airlines are working to recover from a disastrous 2020, which saw air travel decline by 60 percent due to the COVID-19 pandemic.
Earlier this week, the U.S. Transportation Security Administration recorded 1.5 million passenger screenings, the highest number of Americans traveling by air since the pandemic began. According to TSA figures, 1,543,115 travelers were screened March 21, more than twice the amount screened the same day in 2020 but still much lower than the 2.2 million passengers that flew on that day in 2019.
