The Blockchain Platform Will Guarantee the Security and Confidentiality of the Cattle Producers’ Data
With the aim of increasingly sustainable production, JBS is announcing the Together For the Amazon program, a set of initiatives that seeks to enhance conservation and development of the Amazon Biome, engaging the industry and proposing actions that go beyond its value chain. The program encompasses climate change, which was allocated priority within the JBS global sustainability targets presented in 2019.
The fundamental pillars of the Together for the Amazon program are: (i) development of the value chain; (ii) forest conservation and restoration; (iii) support for the communities; and (iv) scientific and technological development.
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The first pillar consists of the JBS Green Platform, a ground-breaking initiative that will cross-check information of the Company’s direct suppliers with livestock transportation data from preceding links in the supply chain. By using blockchain technology, the company will guarantee the confidentiality and security of the personal, commercial and sanitary information of the producers, as well as transparency in the analyses of the suppliers.
The Company will also launch engagement campaigns so that, by the end of 2025, its suppliers’ suppliers are also on the JBS Green Platform. In addition, JBS will provide legal, environmental and animal husbandry advisory to assist producers with improvements in stewardship and the environmental regularization of their properties, while also expanding its educational actions in sustainability to its supply chain.
For over a decade, JBS has been monitoring 100% of its cattle supplying farms using strict sustainability criteria, including zero tolerance of deforestation, encroachment on protected areas like indigenous lands or environmental conservation units, hard labor, or the use of areas embargoed by Ibama. This daily analysis covers more than 50,000 properties in the Amazon region, an area greater than the size of Germany.
“We are publicly reiterating our commitment to the sustainability of the Amazon. We hope to scale up, not only in combatting deforestation, but also in fostering the bio-economy, sustainable agriculture and social development”, says Gilberto Tomazoni, Global CEO of JBS.
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JBS Fund for the Amazon
The other three pillars will be achieved through the JBS Fund For The Amazon, created to finance initiatives for expanding forest conservation, promoting sustainable development of the local communities, as well as scientific and technological development, with a contribution of R$ 250 million over the first five years. With the participation of other stakeholders, the target is to reach R$ 1 billion by 2030.
The Fund will be headed up by Joanita Maestri Karoleski, former CEO of Seara, with the support of a Board of Directors, a Fiscal Council, a Consultative Council and a Technical Committee. The latter two will assist in choosing the projects that will receive contributions, audited by KPMG. The entire process will be reported, and the results published on the program site.