UK: Blockchain tech company VeChain has signed a partnership with Travala to expand the adoption of its primary currency.
VeChain is the creator of blockchain currency VeToken, which can now be used in order to book travel on the Travala platform.
Sunny Lu, co-founder and CEO of VeChain, said: “Positioned as the ecosystem enabler, VeChain has been on the path for accumulating real-world applications and client base, and we’re always on the lookout for partnerships amongst a diverse list of industries to widen the adoption of blockchain. We’re pleased to partner with Travala.com to bring users an enhanced travel experience through the utilization of blockchain technology.”
The blockchain software and governance structure used by VeChain is designed to be adopted by large scale business enterprises. It has operations in China, Southeast Asia, Europe and North America, works with groups such as Walmart China, BMW, and H+M and holds a strategic partnership with PwC.
Travala was founded in 2017, supported by bitcoin industry leaded Binance, to add to the number of platforms which accepted cryptocurrency. The company merged with BitByBit this past May to become the largest blockchain travel company.
It now supports over 30 leading cryptocurrencies in addition to traditional payment methods. Travala offers the services of over 2,200,000 homes and hotels in 230 countries, and offers flights from over 600 global airlines.
Juan Otero, Travala CEO, said: “At Travala.com, we are dedicated to expanding valuable options for our users. Through this partnership, we hope to continue to push the growth of cryptocurrency adoption by enabling our user’s access to VeChain’s reputable ecosystem and fast, user-friendly payment execution.”
Travala also offers its own cryptocurrency, AVA, on its website. The currency can not only be used for onsite payments, but is used as reward currency and as a way to receive discounts and bonuses.