WASHINGTON – HerdX, an agri-tech and data company, recently partnered with Fogo de Chão and UPS to show how blockchain technology and verified traceability will work for restaurants.
The tech company can provide consumers with provenance data from its blockchain partner network using its open source platform, data collection and analysis capabilities. UPS built a tool that connects to HerdX’s blockchain technology and provides authenticated data points throughout the shipment journey.
The companies displayed the new technology during an event in Washington, DC, on July 29 where local customers were able to order curbside pick-up meals that were traced by the blockchain system. Customers were able to see verified data of where their food, ordered from a DC area Fogo de Chao restaurant, originated, which in this case was from Dean and Peeler Meatworks in Texas.
“My children will have the ability to know where their food comes from, and how it was raised,” said Lauren Jones, chief business development officer at HerdX. “Their everyday life will consist of making buying choices based off of the knowledge given to them by actual verified data, not just shiny marketing claims and polished sales pitches. My children will know blockchain tracking as a norm in the food industry.”
Blockchain tracking continues to play a promising role in the future of traceability and food safety, with applications in the meat processing segment.