A new survey from the global asset management giant Fidelity shows 36% of institutional investors already own crypto assets.
Four out of five investors who are not yet in the market say they’re interested in holding cryptocurrency in the future and find at least one aspect of the emerging technology appealing.
“Almost 80% of institutional investors find something appealing about digital assets, with the three almost equally compelling characteristics across U.S. and European investors being: uncorrelated to other asset classes (36%); an innovative technology play (34%); and high potential upside (33%).”
Fidelity, which offers exposure to Bitcoin through its subsidiary Fidelity Digital Assets, says the results of the survey line up with the demand it’s seeing from clients.
“These results confirm a trend we are seeing in the market towards greater interest in and acceptance of digital assets as a new investable asset class. This is evident in the evolving composition of our client pipeline, which spans from crypto native funds to pensions.”
According to the report, more than a quarter of about 800 high net worth investors surveyed said they own BTC and 11% say they own ETH.
Despite the impressive results of the survey, Fidelity notes that investors still have concerns about the young and volatile industry.
“Among the obstacles to digital asset adoption cited were price volatility (53%), concerns around market manipulation (47%), and lack of fundamentals to gauge appropriate value (45%).”